Our expert process helps develop messaging that truly reflects who you are and what makes you different.
You’ll stop explaining what you do over and over, and you’ll have an easier time selling.
Most importantly, you’ll rise above competition and commodification to become a Category of One—a business that’s truly differentiated in the mind of your ideal buyer.
To do that, we use a six-step process we’ve honed over twenty years, hundreds of projects, and millions of words.
Step 1: Initial Meeting
We’ll briefly discuss your marketing goals and objectives. We’ll also explore what working together might look like. If we decide it makes sense, we’ll move to the next step.
Step 2: WRIXON Content Review or WRIXON Content Strategy Build
Step 3: Proposal and Content Services Agreement
If it makes sense to proceed after your Intensive, we’ll map out a plan for content services. We’ll agree on what content we’re going to create, how long the project will last, and your investment. You’ll receive a statement of work and a content services invoice.
Step 4: Content Creation
We’ll create BRAVER™ content that sets you apart from the competition and transforms your business into a Category of One—a business that’s truly differentiated in the mind of your ideal client.
Step 5: Delivery
When it’s ready, we’ll deliver a draft of your content for your review. Seven days later, we’ll invoice for the remaining balance.
Step 6: Revisions
You’ll have the chance to comment on the draft content in up to two rounds of editing. If we need to, we can negotiate extra rounds of revisions.
Once you’ve signed off on the copy, we’ll deliver the final version, and you can build it into your website, marketing materials or digital marketing campaign.