If you’re trying to run a business, it can feel almost impossible to create all of the content you need to promote it.
But many business owners are still scared to hire a content writer.
That’s usually because of misconceptions about what working with a writer actually involves.
Are any of these myths keeping you up at night?
Myth #1: all content writers are the same.
Maybe you had a bad experience with one and don’t want to hire another.
Maybe one who cost too little and delivered bad work. (Or cost too much and did the same).
But every writer has different skills, customer service levels and billing practices.
Try a few until you find one that fits your needs.
Myth #2: you need to find someone who is a specialist in your industry.
If you’re a lawyer, for example, you may be tempted to stipulate that legal experience is necessary.
But if you do, you might miss discovering someone who can write great legal copy.
Strong research skills and the ability to connect with readers are important. If your writer has those, they can make up for a lack of industry experience.
Myth #3: a content writer should just be able to “figure it out.”
Writers aren’t mind-readers.
And every business is unique.
Take time to talk with your writer about the prospects you’re trying to reach and what makes your business different from the others in your field.
You’ll need to explain your business and what your customers want from you, as well as the ins and outs of your industry and your company’s place within it.
Myth #4: it doesn’t matter how you and your writer get along.
You’re busy, so you’d rather just put an order in and get back completed writing.
But while this approach might save you time, it won’t necessarily give you the best work.
Forming a relationship with your writer allows them to get a feel for your voice and your brand.
(Plus, wouldn’t you rather work with someone who you actually enjoy?)
Myth #5: a writer can’t help with your business or your marketing.
Writers write, right?
Sure, but some of them are great at operations and marketing, too.
If you aren’t sure what to do with your content once you’ve had it written for you, go ahead and ask your writer for advice.
(Ditto if you don’t know what to do with it in the first place.)
Myth #6: your content writer will freak out if you edit their work.
If your writer believes that every syllable they write is sacred, drop them immediately.
A professional writer should know that the work sometimes needs to be tweaked for tone, length or accuracy—and he or she should be happy to work with you to get things right.
Don’t let myths hold you back. By conquering these misperceptions—and your anxieties—you can find a content writer to connect with the customers you want to reach.