How’s your web content performing?
Is it getting read and shared?
Is it having a positive impact on sales?
If you’re not happy with what your content is doing for your business, it could be because minor issues with your writing are turning readers off in a major way.
Editing your web content in these five areas will lead to dramatic improvements.
1. Eliminate errors in spelling, grammar, and word choice.
Have you straightened out your theres, theirs and they’res?
Does that five-dollar word mean about four dollars less than you think it does?
What about punctuation?
Errors in spelling, grammar and word choice grate on readers and make it hard for them to form a connection to your work.
Each mistake takes your readers out of the flow of what you’re trying to write.
2. Lay off on the keywords already. Good web content is naturally keyword-rich.
The web is a different place now; it’s more important to make your work readable and valuable for humans than it is to wedge 17 keywords into a post.
Keep headlines and meta descriptions keyword rich, but don’t worry about them in your web content.
If you’re writing naturally, the keywords will follow.
3. Break up your pages with headings, bullets and short paragraphs.
With the rise of mobile, it’s more important than ever for your work to be easily digestible.
Breaking it up into readable chunks will help your readers.
Start by organizing your pages so that information is dished out in quick bites.
Use your headers to summarize your thoughts, and use your text to expand on the headers.
If you have a list of items, break it into bullet points.
This is simple stuff, but it’s critical for the readability of your web content.
4. Check your facts.
Double-check names, statistics, and assertions.
Are you using the right information?
Is everything spelled correctly?
If you’re referencing numbers, are you sure they’re correct? Dig down as deep as you can to original sources to avoid re-quoting someone else’s bad figures.
Posting poorly researched content isn’t just doing a disservice to your readers. It can be dangerous—and leave you liable.
5. Watch your tone.
Does your language leave readers cold and bored?
Look at the difference between these two examples:
“Beginner students learn a variety of poses while growing in confidence”
“We’ll help you get the most out of yoga, even if you’re new.”
Keep your voice active and your tone approachable—too much jargon and stiffness in your web content is off-putting.
When you pay just a bit more attention to these areas, the improvement your readers will see in your writing will be huge.