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Website content

How to drive web content success

Aaron Wrixon · Nov 25, 2018 ·

If you’ve never worked with a writer before, you may be nervous about what to expect.

By checking these boxes, you’ll have a better chance of getting the content you need.

[Read more…] about How to drive web content success

5 tiny changes that will transform your web content

Aaron Wrixon · Nov 11, 2018 ·

How’s your web content performing?

Is it getting read and shared?

Is it having a positive impact on sales?

If you’re not happy with what your content is doing for your business, it could be because minor issues with your writing are turning readers off in a major way.

Editing your web content in these five areas will lead to dramatic improvements.

[Read more…] about 5 tiny changes that will transform your web content

Scared by these content writer myths?

Aaron Wrixon · Nov 4, 2018 ·

If you’re trying to run a business, it can feel almost impossible to create all of the content you need to promote it.

But many business owners are still scared to hire a content writer.

That’s usually because of misconceptions about what working with a writer actually involves.

Are any of these myths keeping you up at night?

[Read more…] about Scared by these content writer myths?

4 smart ways to spend your web content budget

Aaron Wrixon · Oct 28, 2018 ·

There’s no such thing as a bottomless web content budget.

(No matter how much a copywriter might wish there was.)

In other words, you can’t just keep paying for content writing.

Sooner or later you’re going to have to make some choices about how to spend.

If you find yourself suddenly faced with hard budget decisions, here are some ways to prioritize your web content spend.

[Read more…] about 4 smart ways to spend your web content budget

Website content: 5 things your readers wish you knew

Aaron Wrixon · Oct 21, 2018 ·

To get found in the search engines you need great content.

To win over clients once they make it to your site, you need great content.

And to close the deal, you need…

Great content!

But what makes content great?

If your clients and customers could answer that question for you, they might say this.

[Read more…] about Website content: 5 things your readers wish you knew

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