spectacular content for your business.

zero headaches, guaranteed.

Stop losing clients and sales with unclear website content or AI-generated slop. Professional content and copywriting from WRIXON helps your small business attract more visitors, convert more leads, and delight more buyers. You’ll wonder why you ever created content another way.

There are other writers. There’s only one WRIXON.

schedule my intro call

is your website content driving customers away?

a closed sign on a small business window, representing bad copy that drives customers away

You’ve built a great business, but your website isn’t bringing in the leads and sales you deserve.

You’re watching competitors win clients that should be yours, all while you struggle to communicate what makes your business special.

Why?

The answer is simple—the words on your site are letting you down.

the solution: strategic content that helps your business stand out

WRIXON is a strategic content and copywriting boutique with a decades-long history of crafting magnetic web copy that gets results.

We help businesses like yours:

Stand out in crowded markets
Build lasting authority in your market
Attract premium clients who value quality
Turn website visitors into eager buyers

If your website copy and marketing content isn’t working for you—it’s time to get WRIXON working for you.

an open sign on a small business window, representing small business copywriting from WRIXON that attracts customers

B2B copywriting and content writing services backed by more than 25 years of experience

conversion copywriting

Web copy, lead capture funnels, and emails that drive sales.

small business content

Deeply researched content to help you grow in your market.

content marketing for business growth

Strategic blog posts, emails, and social posts.

content editing and content design

Functional, beautiful, readable web content.

our content writing and copywriting services

website content

copywriting

content writing

white-label content

content strategy

Blog Posts

Email Content

Funnels

Lead Magnets

seo copywriting

social media content

ads and landing pages

Content Editing

Content Repurposing

“stop reading this and call WRIXON already!”

see testimonials and learn more about wrixon

FAQS about content from WRIXON

How do I know if my business needs a copywriter?

Here’s how to tell if your business needs a copywriter:

Your website isn’t generating the traffic or leads you want
You can’t explain your unique value proposition—what makes you different—to customers or clients
Your landing pages aren’t getting as many sales or leads as you’d like
You don’t have time to create regular content for your blog or social media
You want to improve your search engine rankings with professional SEO
You’re launching a new product or service
You notice your competitors have more engaging content

If any of these situations sound familiar, it might be time to consider professional content writing.

How will a copywriter benefit my small business?

An experienced copywriter can:

Write clear, persuasive content that speaks directly to your target audience
Boost your website’s SEO, helping you appear higher in Google searches
Create content that teaches and engages your customers
Develop a consistent brand voice so you always sound like you
Save you time so you can focus on running your business
Increase conversions and generate more leads
Improve your online reputation and credibility

Translation: The right words can make a big difference in the way customers think about your business—and increase the number of them that buy from you.

How much does it cost to hire a copywriter?

The cost of hiring a copywriter can change. It depends on things like the scope of your project, the copywriter’s experience, and the type of content you need.

Most times, you can expect to pay anywhere from $500 to $5,000 for a small business website, depending on the number of pages and the amount of other work (like research) the copywriter has to do.

For ongoing content writing, rates might range from $100 to $500 per blog post or article.

Discuss your needs and budget with potential copywriters to get more information about accurate prices.

Remember, when you choose great copy, you’re making an investment in the future of your business. Because content isn’t just about sounding good—it needs to help you connect with your audience, show them you can solve their problems, and get them to take action.

Whether you’re a startup looking to make your mark or an established small business that wants to grow, the right words can make all the difference. Reach out if you have any more questions or if you’re ready to take your small business content to the next level.

How long does it take to finish a copywriting project?

How long it takes to finish a copywriting project can vary. The timeline depends on the scope of the project and how complex the work is.

For example, writing copy for a small business site might take 2-4 weeks, while a single blog post could be completed in a few days. Larger projects like developing a complete content strategy or creating a series of email campaigns will take longer.

When you hire a copywriter, they should provide you with a timeline for the whole process during the initial consultation.

What will the process look like when I work with WRIXON?

Our copywriting process usually goes through these steps:

Meeting to discuss your needs and goals
Doing research and discovery to understand your business, your industry, and your audience
Creating a content strategy or project plan to guide the work
Writing the first draft
Reviewing and making revisions (usually 2 rounds)
Making final edits and delivering the completed copy

We’ll stay in touch with you throughout the project to make sure we’re on the same page and that the final copy meets your expectations.

How do you write for different businesses?

Every small business is unique, so here’s how we write for different businesses.

We start by thoroughly researching your industry, your audience, and your competitors.

We also take the time to understand your brand voice, your values, and your unique selling proposition—what makes your business different. This helps us write content that connects with your audience and set you apart in your market.

Whether you’re a local business, an online retailer, or a B2B service provider, we ensure your copy reflects your personality and meets your specific business goals.

Can you help with search engine optimization (SEO)?

We can absolutely help with SEO, because search engine optimization is a must-have for small and medium-sized companies.

What makes us different is we create content that’s engaging for your human readers at the same time that it’s well-optimized for search engines. This is a complicated process that involves researching relevant keywords, incorporating them naturally into your copy, and structuring your content in a way that Google prefers.

The goal is to improve your website’s visibility in search results so your site sees more traffic.

How do I choose the right copywriter?

If you’re worried about how to choose the right copywriter, look for the following:

Experience. Look for a copywriter who has experience in your industry or with similar businesses.
Portfolio. Review their past work to ensure their website copywriting style matches what you want.
Testimonials. Check what other small business owners say about working with them.
Communication. Make sure they’re responsive and easy to work with.
Process. Understand how they work and make sure it fits your needs.
Rates. While money shouldn’t be the only reason you make a decision, you do want to make sure your copywriter’s fees fit within your budget.
Specialization. Some copywriters specialize in specific areas like websites or email. Others can help you with every piece of content you need.

Above all, don’t be afraid to ask questions and request writing samples before making your decision.

what questions do you ask when you start a project?

To kick off a project, we work to find out:

Your business goals and objectives
Information about your audience
Any unique selling propositions you’ve developed or have used in the past
Any existing brand guidelines or messaging
Examples of copy you like (and dislike)
Information about your products or services
Any customer service data or customer insights you have

The more information you can provide, the better we can write copy that grows your business.

How many rounds of revisions are included?

How do you make our copy sound like “us?”

Making your copy sound like you—finding or reflecting your brand voice—is an important part of our process.

We start by having in-depth conversations with you about your brand personality, values, and the way you want people to think of your company online.

We also review any existing materials you have to understand your current voice and tone.

If you don’t have a defined brand voice already, we can help you develop one—and then create a guide you can share with staff so they can sound like you, too.

Can you write ongoing content for my business?

Yes, we offer ongoing copywriting services for businesses that need regular content.

Services include writing weekly blog posts, monthly newsletters, regular social media updates, or any other SEO-optimized content on a recurring basis.

We can work out a plan that fits your needs and budget—whether that’s a certain number of pieces per month or a retainer for a set number of hours.

How can we tell if the copy is working?

Measuring whether copy is “working” starts with knowing what you need that copy to do.

For website copywriting, you might look at metrics like increased traffic, longer time on page, or improved conversion rates.

For email campaigns, open rates and click-through rates are good indicators.

For blogs, you might track engagement metrics like shares and comments, or look at how it impacts your search rankings over time.

Whatever your goals, we can help you track and understand these measures so you can gauge the impact of the copy we create.

What if I’m not happy with the copy you’ve written?

We want you to be satisfied. If you’re not happy with the initial draft, we’ll work with you to understand your concerns and make changes.

If for some reason we can’t meet your expectations, we’ll discuss options—like bringing in a different writer, adjusting the project scope, or refunding your fees as a part of our guarantee.

Our goal is making sure you’re thrilled with every word.

what’s the value of investing in copywriting?

There is so much value to be gained from investing in copywriting. In fact, good copywriting often pays for itself many times over.

For example, improved website copy can attract more of your target audience to your site, then lead to higher conversion rates—meaning more sales.

Better product descriptions can reduce returns and increase customer satisfaction.

Engaging blog content can improve your search rankings, bringing in more organic traffic and reducing your need to buy ads.

We can work with you to set up tracking and measure the impact of the copy we create, helping you understand the tangible benefits of your investment.

Do you work with businesses outside your local area?

Yes, as well as serving local businesses from Guelph to Burlington, we work with businesses across North America.

Out process that tells us everything we need to know about a local area in just a few hours of research—setting us up to write like experts. (We’ve done this more 250 times in cities all across the United States.)

If you’re looking for a copywriter with specific knowledge of your local market, let us know, and we can discuss whether we’re the best fit for your needs.

about WRIXON.

WRIXON is a copywriting agency with a 25-year history of shaping words into website copy that moves the needle and gets results.

Founder and website copywriter Aaron Wrixon has honed his skills as a small business copywriting expert working with small businesses and large corporations in more than 150 industries around the English-speaking world. He writes magnetic web copy that gets results and strategic content that builds authority.

meet wrixon

copy and content from WRIXON: how business grows

With our proven strategy framework and website copywriting and content services, we’ll help your customers instantly understand what you do and why you’re perfect for them. All you need to do is get ready to grow.

learn more in a 15-minute call